With the participation of over 300 marketing and advertising professionals took place this year’s AllThingsFacebook conference in Athens, which was co-organized by ThinkDigital, Authorized Partner of Facebook in 6 countries, in collaboration with Marketing Week.
The conference, which brought together keynote speakers from Facebook, Econsultancy, DraftFCB London, ThinkDigital and ForestView, gave attendees the opportunity to gather practical advice about the effective integration of Facebook in their marketing strategy, as well as get inspired by multi-awarded campaigns like “Oreo Daily Twist”.
And it seems that delegates enjoyed it to such an extent that #atfb13 become a trending topic on Twitter.
Anna Karakatsani, Country of Manager of ThinkDigital in Greece, Cyprus and Albania, opened the conference and set the scene for the keynote speakers from Facebook, whereas Vanina Leka, Sales Director of ThinkDigital, offered handy tips on how brands can make their Facebook strategy make sense.
In Greece, Facebook boasts over 4.4 million active users, thus enjoying an over 80% penetration of online population.