The native campaign’s message was to place Alpha Bank as the first option for safe and effective web and mobile banking transactions and to also educate the audience on the innovations within the bank’s new Alpha e-Banking platform. MSN.gr, due to its high traffic was selected as the campaign hub and under its “FINANCE” vertical we created a fully branded “INNOVATION” section where with thorough and dedicated messages we addressed our audience with the functional and effective pros of web banking.
“The New Alpha e-Banking MSN “INNOVATION” sponsorship aiming at promoting the advantages and possibilities offered by the upgraded service has been a totally successful activation. MSN has been the ideal environment for this promotion, securing high coverage levels for the native campaign standards.” Lila Valvi, Digital Account Manager, Tempo OMD.
The campaign amplification used leading Media (Skype and MSN Homepage) and succeeded remarkable results exceeding 2,5M views.