Modern societies are considering women, between the age of 38-50, as the most multitasking persons. In order to cope with society demands, women have to adopt versatile roles, most of the time being moms, wives, partners, friends, business advisers and entrepreneurs, simultaneously.
In the fall of 2015, Pierre Fabre launched their new anti-aging cream PhysioLift by Avène, a product that smooths pronounced wrinkles, firms and illuminates the skin, dedicated to urban women, 38+, a segment that must face a busy schedule, juggling between different roles and too many responsibilities, with almost no time left for itself.
In order to reach their target audience, raise awareness for PhysioLift, create social media buzz and drive users to the POS, the launch campaign idea was to bring real life stories of four busy women in front of its audience, following them around the city and documented how they go about their daily lives and how they spend their precious time.
The goal of each story is to showcase, no matter their relationship with time and aging, that the moments of every day are accompanied by PhysioLift to help them feel relaxed and young, to help them reset, as they take their journey of life. This message reached more than 830.000 women, targeted contextually and demographically on MSN, Skype, and Outlook.
Wanna sneak peek? :-)Links: - Download: Case study (see all our case studies) - Campaign website: nikistetohrono.gr