During Christmas campaign, Coca-Cola is launching the first TV spots in Bulgaria that are integrating Shazam, the most popular mobile applications around the world, that can identify a song by a simple tap on the mobile screen.
Thereby, Coca-Cola’s fans who are watching TV and use Shazam to discover the song played, will be automatically redirected to xmas.bg, where they are invited to Share the good, by bringing joy to their friends and family, with the help of a hand-made sweater.
The draws on xmas.bg are programmed on 7th, 14th and 21st of December, and Coca-Cola is giving away 40 sweaters per week.
Shazam now, and surprise someone for Christmas![gallery columns="4" link="file" ids="2133,2136,2135,2134"]