Facebook announced three new products during its firstFacebook event for Marketers (fMC)on Wednesday 29th in New York. The new products, introduce new opportunities for brands and agencies to share their stories and make an impact in the connected world.
According to Facebook, everything now starts from a brand’s Facebook Page, including ads and sponsored stories. The Page is the new creative canvas, so now more than ever, visual storytelling, copywriting and creativity are critical to success on Facebook. Communication is evolving and should be proactive and consistent. Planning through collaboration of the brand narrative and the advertising capabilities offered on Facebook is key to making the most of the new Pages.
The NEW Facebook Pages for brands product is being upgraded to include a cover photo, pinned posts, messages, milestones and more, effective from March 31st.
A new way for brands to make sure their fans see their stories. Currently a brand might only reach 16% of fans from the Pages that are managed through organic Page posting alone.
Reach Generator will help brands to reach 50% of fans every week and guarantees that reach will be 75%of the brand’s fans every month.
This ”always-on” solution uses the most recent Page post as a sponsored story on the right-hand side of the homepage or in the news feed on desktop and mobile offered through Premium advertising solutions.
Reach Generator should be considered part of the brand’s loyalty strategy to predictively reach and engage the fans to which they are connected.
This product has eligibility requirements, so advertisers should contact their local thinkdigital account manager to continue the dialogue.
Premium on Facebook: <
- the right-hand side of the homepage,
- news feed on the desktop
- news feed on mobile,
- and an optional log-out experience with advertising for high-impact messages
You can buy it on an impression basis in Reach Blocks or Target Blocks. Both Reach Generator and Premium start from Page posts, so the quality of copy, photography, video and storytelling is essential to ensure that people will engage with the brand.
For more information on the new Facebook opportunities please contact your local Thinkdigital Account Manager.
Premium on Facebook