Facebook’s much anticipated new ad-format, “Sponsored Stories”, has become available in Greece via Thinkdigital, the official reseller of Facebook in Greece and S.E. Europe. “Sponsored Stories” offer an unparalleled way to enhance the response and virality of an existing Facebook campaign via the power of the network of friends. The ad-product was officially presented last week in Dublin during the first Facebook Key Clients Summit. Thinkdigital was the only company from Greece to participate in the event.
One of the key insights from Facebook’s annual Key Client Summit is the need to organize marketing around people and their likes, actions and interests. Facebook’s “Sponsored Stories” presents a unique opportunity to accomplish this challenging marketing need” said Odysseas Ntotsikas, Thinkdigital’s Managing Director.
Facebook has grown in January to 3,1 million active users in Greece.