24 May 2013
in News
In today’s challenging business environment, the CEOs of the world keep asking themselves: “if I were to invest one additional euro to bring in extra revenue where would it be? How can I achieve greater customer engagement and higher customer intimacy to drive additional revenue growth and increased customer loyalty?”   Digital marketing is definitely a viable option. That is why at this year’s ICEEfest, Thinkdigital will host a highly engaging Master Class for CEOs from across the region. This VIP event, which will take place on June 6, at 18:00, is an exclusive workshop for a select group of executives to watch quick insightful presentations by some of the industry’s top thought leaders, as well as to socialize with them and exchange views about the key issues their brands face in the ever-changing digital ecosystem.   Among the experts who will take the stage are: -Gideon Amichay, Jury President at Cannes Lions last year, who will prove how “being yourself can lead you to better results”. -Adrian Botan, Regional Creative Director CEE of McCann Erickson, who will talk about “The Rebirth of Propaganda (in the digital age)”. -Martin Brooks, CEO of Work Club, the UK’s Digital Agency of the Year, who will present the case of a brand that went from “Digital Zero to Digital Hero”. -Alex Karageorgis, Managing Director of Thinkdigital, who will focus on “the Scientification of Advertising”. -Enon Landenberg, VP Commercial Marketing of SpaceIL, who will explain why “technology is not the story”. -Dirk Singer, Founder of Rabbit, UK’s Social Media Agency of the Year, who will elaborate on why “the Social Media skeptics are right, and why the ROI debate needs to change”.   There are limited seats available, so register today and send us an email to iceefest@thinkdigital.net, under the subject "CEOs Master Class", with your job title and full festival ticket number, to reserve a seat in this exclusive event.   Taking place in Bucharest on June 6 & 7, ICEEfest will welcome as keynote speakers more than 60 pioneers in Digital Creativity, Innovation, Social Media, Mobile Marketing, Digital Publishing, eCommerce, Gaming and Performance Marketing.