This partnership will help agencies and advertisers in Central & South East Europe leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps.
With this partnership, TDG has access to InMobi’s full stack of mobile-first solutions including innovative video ad formats and unique consumer profiles, built on rich 1st party and 3rd party data. This empowers brands to reach the right audience, maximising the value of a clients’ media buying investments.
InMobi reaches more than 1.5 Billion unique users worldwide, including 4.5 Million users in Greece, Hungary, Bulgaria, Romania and Cyprus today.
The mobile advertising landscape in Central and South East Europe will grow by over 50% in 2017, according to the e-marketer Global Ad Spends Report. With in-app advertising projected to contribute to over 90% of all mobile advertising spends by next year, advertisers are expected to increasingly leverage mobile as the primary medium to engage consumers, especially through the use of mobile video.
Odysseas Ntotsikas, TDG CEO and Founder, commented on the regional partnership:
“InMobi’s impressive ad network gives us the ability to offer our brands targeted mobile ad campaigns with unprecedented reach, engagement, and performance. ThinkDigital, is always looking to partner with pioneers in the market that will add value for our customers and create unique experiences for the end users in the most personalized & efficient way. With users spending more than 80% of their mobile minutes in apps, we can safely say we are already in the “app age” and InMobi is definitely the partner to enable us to build our brand safe, in-app offering.”
"InMobi now has a strong ally in TDG, who brings equal amount of commitment to excellence with its in-depth market understanding, rich digital expertise and our vision for mobile advertising centered around the end user," says Amine Melouk, Vice President Europe at InMobi. "This partnership extends our regional coverage and allows advertisers to access our mobile-first advertising solutions for any mobile marketing challenge they might be facing.”