Last month, a quite promising book was published. Its title is “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. I haven’t read it yet, however, other than the five “secrets” mentioned in the book -passion, purpose, people, product & partnerships- I would add a fairly obvious one: a visionary (and bright) mind.
By Dannos Tsakalos, Marketing Manager, Thinkdigital Group
Because, whether you like it or not, Mr. Zuckerberg is one of that rare breed of people who, at a very young age, managed to influence the world. Like, let’s say the 23-year old Jesse Owens who won 4 gold medals at the 1936 Olympic Games and helped dispel the claims of "Aryan racial superiority”. Or Orson Welles, who, at the age of 25, created “Citizen Kane”, one of the greatest movies of all time.
Therefore, given the fact that, as Zuckerberg himself said, “almost 50% of News Feed content today is photos and other visual content”, the decision by Facebook to implement an image-centric News Feed design is anything but a surprise.
So, to cut to the chase, should brands be excited about the news? And, if so, why? Well, it’s up to you to decide as soon as the redesign rolls out to your Facebook account, but from what we’ve seen so far, you should be. Here is why:
What’s changing: Images and videos will be much bigger. In other words, now, more than ever before, captivating images will lead to higher engagement.
What’s changing: “My feed is cluttered” is a complaint that the News Feed task force of Facebook has heard countless times. With that in mind, they tried to “de-clutter” the News Feed and it seems that they didn’t come short. In the new version of News Feed, visuals are not only bigger, but are also featured "front and center", thus dominating the News Feed.Here’s is your chance to shine in an uncluttered environment. Don’t screw it up by uploading boring or irrelevant images.
What’s changing: The text will appear inside the image itself, rather than above it. Hence, try to keep your copy short. Remember Hemingway’s notorious "tale of only six words"?
A likable cover photo
What’s changing: Next time a user likes your Facebook page, the story will appear on his/her friends’ News Feed with much more visual prominence. For, it will display a much larger image of the Facebook Page in the story, including the Page’s profile picture and cover photo. You know what this means, right? Make sure your cover photo is visually enticing and represents the value of your brand well, so as to increase your chances of luring the friends of your new fan.
What’s changing: From “Friends” and “Photos”, to “Music”, “Groups” and “Following”, the redesigned News Feed offers quick access to numerous topic-based feeds in order to give users more control over what they see. In other words, now users can toggle between different feeds of information by topics. For example, if you click on the “Following” feed, you will see, in chronological order, all the latest posts from the business pages and public figures you are a fan of.
Consistency across devices
What’s changing: Wherever you use Facebook, on mobile, tablet or web, you will see the same clean look, i.e. the News Feed experience will be more consistent and simplified across all devices.
Well, these are some of the major changes the redesigned News Feed will bring in the near future. In the meantime, if you want to try it out a bit earlier, you can visit www.facebook.com/newsfeed to join the waiting list.
So, what do you think of Facebook’s News Feed redesign? What’s the most fascinating change and how could this impact your strategy? Share your thoughts with us & don’t hesitate to contact us at firstname.lastname@example.org if you would like to receive further info about what this might mean for your business.