14 Oct 2014

Who are the premium content providers that have joined forces with the new MSN.gr & how simple is it for consumers to personalize what they want to see? We asked Dimitra Letsa from Microsoft Greece to shed light on these. 

By Dimitra Letsa, MSN & MSN Apps Market Lead Greece, Microsoft

Built from the ground up for a mobile first, cloud first world and addressing the needs of today’s digital consumer, the new MSN is a milestone for the Greek market. Why? Because it offers Microsoft’s state-of-the-art software and services combined with the biggest and more established Greek content providers like Kathimerini, Ethnos, SKAI, Naftemporiki, 24Media, Capital and Euro2day.

The new MSN brings together comprehensive content with powerful tools that help people do more, while it empowers consumers to personalize what they want to see regardless of where they are or which device they use. In this new era, Microsoft brings together the web portal with the Bing apps - that have been rebranded as MSN Apps - in a single cohesive platform available on all devices.

This is about updating Microsoft’s offering in a mobile-first, cloud-first way, while creating a customizable web experience. We’re expanding our services to more places and more people through apps, while also giving our current user base a greatly improved MSN which we believe will get them more engaged on MSN and other Microsoft services.

 MSN as part of Microsoft's Strategy

MSN is a critical part of the Application and Services cross-platform strategy for Microsoft. Foremost, MSN has a huge global audience of nearly 425 million people (as of July 2014) – a tremendous asset for the company. The new MSN serves as a launching pad and distribution platform for many Microsoft services, including Bing and Microsoft account services. MSN is also a large part of the Microsoft Advertising value proposition – providing advertisers with advertising opportunities via display, search, mobile and more.

Content from the Finest

With information ranging from the latest stats on over 200 global sports leagues to over 300.000 gorgeously illustrated recipes, the new MSN draws content, as the logos below show, from a wide range of popular Greek content providers:

Since Microsoft’s DNA is about empowerment, the new MSN has joined forces with some of the most popular premium content providers in order to bring actionable information and the opportunity to take action directly within the experience.  From personal productivity tools like shopping lists, flight status and savings calculators to integrated access to popular sites like Skype, Outlook.com, Facebook, OneNote and OneDrive, our aim is not only to help consumers learn about the world but also help them be more active.

Personalized to You, Available on Any Device

The new MSN makes it simple to personalize what consumers want to see regardless of which device they use. In the coming months, we will release a suite of MSN apps across Windows Phone, iOS and Android. Consumers only need to set their preferences once, and their favorite stuff will always be there. In the finance section for instance, when you setup your stock watch list (e.g. MSFT), it will show up the same way on the corresponding apps.

The "Me Stripe" is the consumer’s personal ticker for what's happening in their life, with easy access to Bing search, email, social media, Skype, personal files and their favorite entertainment sources.

And it works the same way if you set it up on your phone – so no matter where you start, you don’t have to set it up all over again, changes and updates work the same way. So setup your favorite cities for weather, pick your favorite sports teams, choose the news topics you want to follow, and those things will be with you at your PC at work, on your Windows 8.1 tablet in the living room, or on your iPhone when you are on the go.

This blog post is part of a series dedicated to the launch of the new MSN. Explore the new MSN.com & MSN.gr and read the final post of the series by Anna Karakatsani, Country Manager of ThinkDigital.