Microsoft and ThinkDigital, the exclusive sales house of MSN.gr, hosted a cocktail party in order to celebrate the successful launch of the new MSN and its enthusiastic reception by greek users and advertisers.
The event, which took place in Athens, brought together around 100 marketers and senior executives from advertising agencies and media shops, who had the chance to visit the interactive stands and learn about the available thematic sections and advertising solutions.
Bela Papp, General Manager CEEMEA of Microsoft Advertising, said:
“It’s been over 30 years since MSN was initially launched. It has evolved into one of the world’s premium online real estates, however this will never stop us from aiming higher and striving for the better. That is why the new MSN.gr has partnered with some of the best greek content providers.
However, they are not the only ones with whom we’ve established a close relationship. Over the years, thanks to ThinkDigital, we have built a fantastic partnership with some of the leading agencies and advertisers in the greek market.
This journey continues with the new MSN. Let’s enjoy it.”
Reimagined for a “mobile first” world, the new version of MSN premiered on October 1st and offers brands access to a loyal audience on a single, personalized, premium platform that combines the massive reach of the Web with the deep engagement of mobile applications.
To learn more about the new MSN, visit our MSN related blog posts and/or contact us at firstname.lastname@example.org.