Tom Eslinger, the Worldwide Digital Creative Director of Saatchi & Saatchi and President of last year’s Mobile Jury at the Cannes Festival of Creativity, is the latest authority who is slated to appear at ICEEfest (www.iceefest.com) –the Festival will take place on June 6-7 in Bucharest.
Eslinger will spearhead, as keynote speaker, the session “Ad Agencies & the Evolution of Species” and then he will run a 1 hour practical workshop titled “Get to Great Mobile Ideas”, to be attended by the first 50 delegates who will book a full ticket or buy one just for Tom' Workshop.
Eslinger, a member of Saatchi & Saatchi’s Worldwide Creative Board since 2002, is the only one globally who has presided over both the Cyber and the Mobile Lions Jury in Cannes.
Along the keynote speakers who will take the stage at ICEEfest, are renowned creative and online marketers from companies such as 72andSunny Amsterdam, BBC Worldwide, DG MediaMind, DraftFCB, Duval Guillaume Modem, Facebook, Google, Grey, LBi, McCann Erickson, Microsoft, OgilvyOne, Visual.ly, Work Club and Yahoo.
The synopsis of Tom Eslinger's Workshop<
"Get to Great Mobile Ideas"
The workshop combines a mix of speed-reviewing winning Mobile work from 2012, with practical steps for applying these processes to conceptualising, planning, creating and producing your own mobile-centred ideas.
It covers the best (and the worst) ways to approach creating for mobile, and participants will work in small teams to quickly devise a mobile solution to a brief, working with Tom Eslinger to crack and hack a presentation of their concepts in this hour-long session.