Microsoft Online Media Publishing and Thinkdigital have announced their strategic alliance that aims at further establishing MSN.gr as one of the most popular portals in Greece. According to their agreement, Thinkdigital undertakes the full management and creation of content, as well as of all other services regarding MSN.gr.
This particular development bolsters the commercial cooperation that has been built up between the two companies, since 2006, whereby, Thinkdigital was the Authorized Partner of Windows Live, MSN & Skype, in SE Europe.
Eva Christopoulou, Senior Business Development Manager of Thinkdigital in Greece, Cyprus and Albania, who will take on the role of Executive Producer, stated: “In a very competitive media environment, it is imperative to develop offerings which add value to consumers. MSN.gr is the perfect platform for this proposition and I look forward to working closer with Microsoft on this venture”.
In addition, Justin Dewhirst, Regional Executive Producer for Microsoft Online Media Publishing in CEE/MEA, expressed his pleasure that “we are developing our partnership with Thinkdigital in Greece. Their experience in the digital landscape will significantly develop MSN.gr, as they will take into account the unique needs of the greek market”.