The two groups announced a long-term partnership, which is aiming to accelerate the development of their digital advertising business in Greece and the rest countries of their presence.
Starting July 1st, Attica Media will be appointed as the exclusive Sales Partner of Thinkdigital for the local and international properties ThinkDigital is cooperating with (i.e. Adara, Eurohoops, inMobi, TripAdvisor and via Appnexus-MSN, Skype, Outlook-etc.) in Greece and in Cyprus. As part of the agreement, Attica Media and Capital.gr will partner exclusively with Project Agora for tech solutions and for additional monetization sources on their media (Askmen, Capital, MissBloom, Shape, etc.).
Mr. Theoharis Filippopoulos, Chairman of Attica Media, said:
"Through this partnership with Thinkdigital Group, Attica Media will rapidly grow into a top tier player in digital media. Our portfolio of 20-plus digital media enables advertisers to reach their target audiences, in scale and with quality and offers solutions that cater to the most complex and wide needs of brands. We are fortunate for this partnership and are looking forward to ripping significant benefits for all our partners."
Odysseas Ntotsikas, Founder & CEO of TDG said:
“In a world that evolves daily and as the local media market becomes fragmented, partnerships are the only logical way forward and create the right conditions for investment, growth, and extroversion. Our collaboration with Attica Media creates a future proof scheme, which will provide synergies of wide reach, premium editorial context, targeting options and creativity. This partnership further establishes TDG as the leading ad technology provider to publishers and advertisers in Greece and in the wider region.”