The collaboration integrates Taboola’s existing platform with TDG’s network of locally operated websites in CE and SE Europe with the first countries to launch being Cyprus, Greece and Romania. The deal makes TDG the go to point for local advertisers looking to expand into native advertising.
Leading marketers and publishers around the world use Taboola’s discovery platform to help distribute their content and monetize their traffic. Powered by predictive algorithmic technology, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices.
The partnership marks an important stepping stone for content recommendation, as Taboola brings its technology to two of the fastest growing and relatively untapped regions in the world.
“Content discovery represents a paradigm shift in the way consumers are finding and consuming content (branded or not) today and Taboola has been leading this change,” said Odysseas Ntotsikas, TDG’s Managing Director and Founder. “We are very excited to see publishers, advertisers and advertising agencies in CE and SE Europe embracing the change and start distributing and monetizing their content in a native way that brings results”.
“In the “Attention Economy” it’s more important than ever before to give brands and publishers a strategy outside of the walled garden platforms to grow their audiences.” said Adam Singolda, Founder & CEO, Taboola.
“The competition for users’ attention is fierce, and there is a big opportunity to empower consumers with the ability to discover new content. We are humbled and honored to bring our technology to a new market, where together we can pave the way for a future that is more personalized.”