13 Nov 2014
in News

Telenor Bulgaria, a leading telecommunication company with over 4m active subscribers, became the first ever brand in the country to add Shazam to its marketing mix.

Boasting over 800.000 Shazamers in Bulgaria and 1.3m users in Hungary, Shazam is a popular mobile application that gives users the chance to discover the music they love, whereas it empowers brands to connect with the excitement and emotion of music discovery in an uncluttered environment.

The campaign was planned and implemented along with ThinkDigital Bulgaria, a collaboration that also included a Facebook Log-Out Experience takeover, as part of Telenor’s overall strategy to build awareness about its recent rebranding.