Shazam and ThinkDigital have partnered in the Bulgarian and Hungarian markets, offering unique and innovative advertising opportunities.
Shazam, one of the world’s most popular mobile apps that magically connects people to the world around them, has been downloaded over 600 million times and continues to bring excitement to its users by enabling them to discover music and content through their mobile phone.
Advertisers in Hungary and Bulgaria will have the opportunity to reach Shazam users who rely on the app to discover new music and content.
ThinkDigital will offer all in-app advertising opportunities as well as Shazam's second-screen experience, "Shazam for TV", which enables brands to keep viewers engaged beyond the standard 30 seconds TV spot.
Josh Partridge, Director EMEA/LATAM & Canada of Shazam said:
“We are delighted to work with ThinkDigital in Hungary and Bulgaria to offer leading brands in these countries the ability to reach and engage with millions of Shazam users through their smartphone, in new, unconventional and innovative ways.”
Alex Karageorgis, Managing Director of ThinkDigital said:
“Shazam's addition to our portfolio directly enhances Thinkdigital’s mobile advertising offering and, along with “Shazam for TV,” enables true Cross Screen marketing in our region. The unique solutions and environment offered by Shazam will generate new opportunities for Advertisers to reach a unique audience and exceed their Brand KPIs.”
ThinkDigital - launched in 2006 - is a leading Digital Media network in CEE & SE Europe, with presence in Greece, Bulgaria, Hungary, Cyprus, Albania and Romania. It provides advertisers and agencies with the services to target their audiences in the most effective way and is the Authorised Partner of Facebook, MSN, Skype, Dailymotion and Daily Secret in the region.
Shazam is one of the world’s most popular mobile apps that magically connects people to the world around them. Shazam pioneered audio recognition technology that helps people identify music and has grown into an app that effortlessly connects people with artists, TV shows, ads, cinema, radio and retail environments. Shazam has been downloaded over 600 million times, has 1 million net new users per week, and has over 100 million monthly mobile active users.
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