Bucharest, December 16th, 2016
Starting January 1st, 2016, ThinkDigital Romania, part of ThinkDigital Group, will be the exclusive sales representative of Mediafax Group, the most prestigious quality media publisher in Romania.
Adrian Sârbu, the founder and general manager of Mediafax Group, is confident that both teams will make the best of Mediafax brands.
“Given that a considerable part of online advertising budgets are absorbed by the global players, strengthening the local supply through synergies is a logical step”.
Odysseas Ntotsikas, TDG’s Managing Director & Founder said:
“Local players have long been seeing their market decline due to fragmentation and lack of scale. The only way for local players to compete is through partnerships that merge the better of two so far disparate worlds, Content & Technology, under an organization like ThinkDigital Romania with an excellent track record in sales.
“When a leading quality content producer joins forces with a strong group that delivers technology in digital marketing and sales, the message that we give is clear: in a highly complex environment, the local industry has no other way to reach global standards than by constant investment and consolidation”, said Dragoș Stanca, the head of Think Digital Group in Romania.
Brands and Agencies will now have access to the most extensive and diverse portfolio of local websites: 13 sites with a total of more than 14.2 million unique visitors at Mediafax, added to the existing 25 premium websites with more than 19.1 million unique visitors in ThinkDigital’s local network.
The consolidated offering is creating an undisputed supply side Champion, with an estimated market share on audited local inventory of more than 30%. According to the official stats provided by SATI – the industry standard in the market – the combined network is reaching daily more than 2 million absolute unique visitors (from a total of 7 unique UV/daily).
About Mediafax Group: Mediafax Group owns and publishes some of the most popular media brands in the local market, such as Mediafax, the biggest press agency in Romania, Ziarul Financiar, the biggest and most influential business newspaper in Romania, Gandul.info, the biggest opinion and news website in Romania, ProSport, one of the sport publisher leaders in Romania.
About TDG (Think Digital Group): TDG operates in the media and online sales (Thinkdigital), ad-tech and programmatic advertising (Tailwind / Project Agora), and digital performance marketing (Forestview), with important local and global partners such as AppNexus, Microsoft and Sizmek. The group has offices in 6 countries in Central and Eastern Europe and in the United Arab Emirates. In Romania, Thinkdigital is the organizer of ICEEfest, one of the most important international festivals dedicated to the internet industry in the region.