The campaign promotes the free roaming service offered to Vodafone RED subscribers. TV watchers are encouraged to Shazam the Vodafone TV ad and check out the roaming services’ details on Vodafone’s website.
The campaign, planned and implemented by Team Red and ThinkDigital, is on air since the 27th of April, on the top Hungarian TV channels.
This campaign will be the first of many innovative campaigns that manage to join traditional TV advertising and the ever-growing second-screen experience.
Tune in as the 30-second TV commercial experience will never be the same!
To learn more about Shazam & the reasons why you should add it to your marketing mix, contact Thinkdigital at firstname.lastname@example.org.