Maverick Spirit

Our goal was to help this established whisky brand to reach a newer, cooler audience. This is what we managed to achieve with the ”Maverick Spirit” campaign, that we created and ran for Glenfiddich.

SOLUTION

An influencer-marketing campaign that worked by the book, with a perfect blend of storytelling, video-stories, Facebook promotions and blogs. When added to media amplification, it led to the camping landing page being filled with stories about brave, original free-thinking guys.

Influencers we had on-board:

• Horia Ghibuțiu
• Vlad Eftenie
• Dragoș Vărșăndan
• Radu Dumitrescu
• Alex Dona
• Mihai Vasilescu

Results