Pimpin’ Schoolbags

Microsoft wanted to promote its Windows 8 and Office 365 products, while at the same time building its audience in 8 CE Europe markets: Russia, Ukraine, Poland, Romania, Czech Republic, Greece, Hungary and Slovakia.

Solution

To drive awareness, ignite user engagement & boost sales, ThinkDigital Romania used the consumer insight: students want to customize their schoolbags. Accordingly, we created a Facebook application, which encouraged them to collect points by “pimping” their schoolbag with various cool objects that were available at Microsoft’s eCorners. The competition was promoted through a series of creative and engaging ads and sponsored stories, as well as relevant content on every local Microsoft Facebook page.

Results