You Are Worth a "Bravo!"

People tend to slide easily through life, and mark the most important moments by posting a photo on Instagram or Facebook. But how about stopping for an instant and taking a look at those things or people who changed our lives?

When Barrilla, the #1 pasta maker in Italy, launched worldwide their new campaign, ”The Italians”, the brief was to raise awareness in Romania about the brand’s main messages and core values. This is how the “Meriti un BRAVO/ You are worth a bravo”, tagline came to life.

SOLUTION

We came up with the idea to bring together 3 Italians who live in Romania and have done something to deserve praise.
So we created a platform where people can get inspired from the stories they read and could share their own.

Any true Italian has at least one favorite traditional dish, so we got them to share tips and tricks on how to prepare authentic dishes with Barilla Products. To create a truly meaningful story, we developed the meritiunbravo.ro platform, where the videos and all the recipes were hosted, which consolidated quality and dynamic content from the audience.

Results